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Statesman Cap10K Announces Partnership with Siete Family Foods for 2021 Virtual Race

Siete Family Foods is adding flavor to the Statesman Capitol 10,000’s 2021 virtual race. The local Mexican- American food brand is partnering with the local race to provide giveaways for race participants in their goody bags and gift baskets for Finisher and Photo contests.  

In the interest of the health and safety of race participants and in anticipation of the city of Austin significantly modifying or canceling the large-scale in-person event, the Cap10K announced earlier this month its plans to move the 44th Cap10K race to a virtual format, April 11-30, and offer 10 different routes for participants to run. More race information is available at Cap10K.com/virtualrace

“While the pandemic has changed so much in our lives, there’s a lot that hasn’t changed, like community businesses like Siete Family Foods who care about our community race,” said Jeff Simecek, Statesman Cap10K race director. “We are thrilled to partner with them and look forward to surprising our race participants at the drive-thru packet pickup with Siete bags of grain-free chips in their goody bags and great gift baskets for our Finisher and Photo contests.”

“Siete Family Foods will always place family at the heart of our company, and the Austin community has always been a part of that family,” said Veronica Garza, Siete co-founder and president. “Giving back to the city that has always shown us love and support brings us great joy. That is why we are partnering with the Cap10K, the largest 10K race in Texas and a beloved citywide tradition!”

The Cap10K, presented by Baylor Scott & White Health, is the largest 10K race in Texas, a BibRave Top Race in America and currently Austin Fit Magazine’s “Best Race/Run.” General race information is available at Cap10K.com

Statesman Media is the premier media company in Central Texas. Its brand portfolio spans print and digital, reaching readers on the smartphone, tablet or laptop platform they prefer. The portfolio includes the Austin American-Statesman, named Newspaper of the Year in both 2013 and 2014 by the Texas Associated Press Managing Editors; six community newspapers; Austin360, the entertainment publication; corresponding websites, statesman.com, hookem.com, and austin360.com; the digital edition, Statesman ePaper; dynamic apps like the Austin360 app, Statesman Live, Statesman Weather; and social media feeds, @statesman and @austin360. The print products reach more than 638,000 readers each week, while digital platforms draw 5 million visitors accessing more than 26 million pages each month. The diverse media company also offers commercial printing, packaging and delivery services. Statesman Media owns and manages Statesman Cap10K as well as several community and charitable efforts including Statesman Season for Caring and Statesman Swim Safe for Austin Kids, a local program that teaches at-risk children to swim. Statesman Media is part of Gannett.

USA TODAY NETWORK Ventures creates impactful consumer engagements and experiences through world-class events, promotions, races and technology. We strive to exceed expectations, create unforgettable memories and drive value for our partners while leveraging our reputable institutions, including USA TODAY and more than 250 local media brands. 

Our portfolio includes the largest high school sports recognition program in the country, USA TODAY High School Sports Awards, and other celebrated brands including the Official Community’s Choice Awards, American Influencer Awards, Rugged Maniac, Hot Chocolate 15k/5k, Blockbuster Bucket List sweepstakes, Amazing Teachers contest, and more. Our events are managed with our proprietary ticketing and registration platform, EnMotive.

The events and promotions that we build inspire pride in local communities and connect local and national businesses with highly engaged audiences. We are an industry leader and drive results from coast to coast.

Siete Family Foods is a Mexican-American food brand that is passionate about making and sharing delicious food with real ingredients that brings families together around the table. All of the brand’s products are grain, gluten and dairy free. Siete is on a mission to bring people together to experience the flavors and traditions that brought all seven (siete!) members of the Garza family together on their journey to health. Founded in Austin, TX in 2014, Siete is one of the fastest growing natural food brands with product lines including grain free tortillas and tortilla chips, dairy free dips, sauces and seasoning. Siete’s products can be found in thousands of grocery stores across the United States and are also available online at sietefoods.com. Join the family @sietefoods on Facebook and Instagram and sign up for email updates using the link here

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